Paid Advertising (PPC)

Put paid media behind the opportunities worth winning.

Reach people with the right intent, connect each campaign to a clearer landing-page journey and improve spend around leads that have commercial value.

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Paid campaigns built for quality, not just clicks.

Rising costs and automated platforms make it easy to spend without learning. We combine keyword and audience research, hands-on campaign management, strong creative, landing-page expertise and clear reporting. Every test has a purpose and optimisation stays tied to enquiries, conversion and commercial return.

Text graphic showing 65% of all searches with purchase intent use a paid click in bold pink and white text on a dark, blurred background, ideal for illustrating digital marketing or WordPress website strategies.

How we improve paid performance

Campaign, message and destination need to work as one journey.

Keyword & intent research
Find the searches, audiences and moments most closely connected to a valuable next step.
AI-assisted campaign design
Use platform automation deliberately while retaining control of structure, exclusions, creative and commercial priorities.
Specific targeting
Use audience, location, service and intent signals to reduce irrelevant traffic and wasted budget.
Landing-page journeys
Match the promise in the ad with clear information, proof and a low-friction route to enquire.
Testing & optimisation
Test meaningful variables and use evidence to improve messages, targeting, bids and conversion.
Commercial reporting
Report beyond platform activity and focus on lead quality, conversion and the outcomes the business values.

STS Storage Systems

Paid search › landing pages › profitable enquiries

Reducing paid spend while building a stronger sales pipeline

PPC, SEO and website optimisation doubled Google-generated leads while cutting spend 23.5%.

See the case study

The ResultsYear on year

107%More web leads year on year
23.5%Reduction in PPC spend
22%Increase in profit from quoted jobs

More paid-media results

PlastixPlus moved conversion from 3% to 9% and CPA from £199 to £66. WindowWorx moved paid conversion from 2.2% to 8.3% and CPC from £3.20 to £2.70. Palmers reached 7.14% conversion while CPC fell from £2.11 to £0.97.