Palmers of Windsor & Maidenhead
Website, SEO and PPC transformation lifting conversion from 2.23% to 7.05%.
The Challenge
Palmers faced a unique challenge after being acquired by Wilkins of Henley. Despite their long-standing reputation and service excellence, Palmers needed to better integrate with Wilkins' operations and modernise their digital presence to reflect the combined strength and heritage of both brands. Their existing web design was outdated and not optimised for effective lead generation through digital marketing.
Website Redesign
Unified Branding: Our web design agency restructured the Palmers' website design to reflect Wilkins/Palmers branding, showcasing their history and quality of service.
Sitemap Integration: Developed a comprehensive sitemap that aligns with the Wilkins Group's branding yet maintains Palmers' unique identity. Defined specific user pathways (forms, pictures of vehicles) in the web design and scenarios that show how the redesigned website caters at various stages.
Conversion rate rose from 2.23% to 7.05% as we started the marketing campaigns for the website.
Engagement rate on the homepage increased from 53% to 100% in the last year.
SEO Services and Content Strategy
Our SEO agency are a team of search engine marketing experts, who led a targeted content strategy for Palmers focusing on targeted areas around Berkshire like Windsor, Maidenhead, Ascot and Uxbridge.
Targeted SEO Content: Created detailed pages and user journeys explaining the features and benefits of local home removals, commercial and business removals in Berkshire.
Local SEO Keywords: Optimising high-value keywords related to home removals, moving and storage, leading to increased visibility and users on the website from organic search results.
Organic User Engagement rate increased from 50% to 75% in the past 6 months.
Ranking number 1 for non-branded search terms like ‘business storage berkshire’, ‘commercial storage berkshire’, ‘container loading services’, and ‘container unloading services’.
6-10% Conversion Rate from top non-branded search terms in the last year.
PPC Services: Advertising Campaigns
Efficient Ad Spend: Built and refined PPC campaigns based on Berkshire locations to improve efficiency, focusing on converting high-quality PPC leads and reducing overall costs.
PPC Leads Optimisation: Adjusted paid search ad content and targeting to improve the relevance and click-through rates.
In the course of 9 months (May 2023 - Jan 2024), our PPC agency achieved the following for Berkshire:
Increased the Paid Search User Conversion Rate to 7.14%.
Reduced CPC (Cost per Click) reduced from £2.11 to £0.97.
Decreased CPA (Cost per Lead) from £51 to £38.
Our digital marketing services for Palmers, along with enhanced web design, focused around Berkshire have established a solid foundation for the brand, driving substantial growth and positioning it as a local player in the home removals, moving and storage industry.
Contact us Today to boost your leads with our expert digital marketing services. We are a trusted digital agency in Reading, Berkshire, who can align your brand with your true vision and drive conversions to help you surpass your marketing goals.
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