News & Insights

Exploring emerging trends and technologies shaping the future of web development.

InsightCommunityProjects
A desk with a laptop displaying a website audit, accompanied by a phone, notepad, coffee mug, and website audit checklist. Digital labels highlight web design and digital marketing areas for improvement like CTA, set-up, and proof points.

Mar 19, 2026

Is Your Website Helping or Hurting Your Marketing?

In this article we focus on website audits for b2b companies and the impact it has on digital marketing. We provide a helpful guide on how to review messaging, user journeys, conversion paths, structure, trust signals, and traffic quality so a b2b website can produce more qualified enquiries.

Red Balloon

Is Your Website Helping or Hurting Your Marketing?
Attract the best staff to your Hospitality Business

May 2, 2021

Attract the best staff to your Hospitality Business

With shortages in staff availability in an industry with already high turnover rates, we explore how we can find, attract, and retain the best staff for the hospitality industry.

Red Balloon

Attract the best staff to your Hospitality Business
Fundamentals of a Strong WordPress Website

May 2, 2021

Fundamentals of a Strong WordPress Website

WordPress powers nearly half of the entire worlds websites. But what constitutes a strong WordPress website?

Red Balloon

Fundamentals of a Strong WordPress Website
No 5 Design Sprint

Apr 1, 2021

Apply design thinking to solve complex problems

For years now, our team has utilised the design sprint process to move projects forward and solve complex problems. A design sprint is intended for tackling a myriad of design and business challenges. It maximises productivity by combining teamwork, strategy, creative thinking and prototyping, allowing the generation of unique solutions to problems in a short period of time.

Bill Carey

Apply design thinking to solve complex problems
Collage of various photos—a door, metal object marked MP-18, Buddha statue, two men, abstract art, a musician, smiling man in an apron, and a child tipping a hat—with the WordPress logo centred, highlighting web design and WordPress website themes.

Mar 29, 2021

Why we use WordPress for content management

Here at Red Balloon we use WordPress to develop the majority our websites. WordPress sometimes gets a bad rep for being slow or insecure, but we’ve found that it’s the best choice for many of our clients sites and we want to give some insight on how we use WordPress to create beautiful, user-friendly websites for our clients.

Red Balloon

Why we use WordPress for content management
Colourful hot air balloons glow brightly at night, with one balloon pixelated on the left and three others featuring vibrant patterns. Below, people and vehicles gather—creating a scene reminiscent of a creative web design approach.

Sep 6, 2019

Optimising images for web use

If you’re maintaining your own website it’s important to know how to optimise images. Uploading large files onto your website can drastically increase your website’s load time which hinders your users’ experience and can have a negative effect on your search position, as Google uses page load time as a ranking factor in their algorithm. […]

Bill Carey

Optimising images for web use
No 5 Design Sprint

Aug 29, 2018

Red Balloon & No5 Design Sprint Diary

This month we had the opportunity to implement our design sprint process for new charity client No5, allowing us to educate our newest team members and create an entire brand direction from scratch. Local social service No5 is one of our closest partners; their mental health support and counselling helps hundreds of young people in […]

Bill Carey

Red Balloon & No5 Design Sprint Diary