WindowWorx
Website, PPC and SEO overhaul increased conversion from 2.4% to 8.6%.
Key Results
+258% increase in website conversion rate (2.4% → 8.6%)
+100% increase in monthly conversions (YoY)
+51% increase in engagement time
The Challenge
WindowWorx offered high-end windows and doors, but their digital experience didn’t match the product. Key issues we see often in construction marketing and home improvement websites:
-
Poor user-interface failing to convert visitors into enquiries
-
Marketing not consistently reaching high-value homeowners or architects
-
Trust signals (partners, accreditations, guarantees) underutilised
-
Product journeys lacking clarity and confidence
The Approach
Rebuilding the Experience Around Premium Buyers
We started with a full UX and competitor review, identifying how premium buyers compare suppliers. This led to:
User Experience Improvements: We focused on enriching product pages and streamlining conversion pathways,with a complete overhaul of the website navigation architecture.
Trust-Building Content Creation: We created articles for the website that answered industry challenges to build expertise and credibility with the core audience.
Enhanced Visibility of Partnerships: Increased prominence of partners and accreditations throughout the website design to underscore WindowWorx’s industry leadership.
PPC Efficiency & Lead Quality
We overhauled the home improvements PPC management strategy to get better leads at lower cost.
CPC and Ad Quality: Reduced of overspending on CPC across all PPC campaigns in 3 months, and refined ad groups to minimise data issues.
Ad Content for Effective PPC Solutions: Improvement of ad content to achieve "Excellent" ad strength and establishment of clear conversion values.
SEO & Organic Growth
We implemented a focused local SEO strategy that improved both rankings and conversion performance from organic traffic:
On-Page Optimisation: Targeted non-branded keywords, and updated all key pages with content and data Google likes to see.
Technical SEO Services: Improvements were made in website loading speeds and mobile performance.
SEO Focus on Local expertise: Promoting WindowWorx as a leading door and window installer in Berkshire and surrounding areas, while focusing on partnerships with brands for premium product installations.
Social Media & Brand Visibility
We supported growth with a LinkedIn-led social strategy, focusing on content that helped reinforce trust beyond the website.
Content Creation: Our expert social media marketing agency provided a blend of aesthetic and professional content aimed at showcasing solutions and engaging with the audience on an emotional level.
Posting Strategy: Posts tailored for LinkedIn social media marketing, while leveraging existing work, company culture, and brand partnerships.
Key Takeaways
This project highlights what effective digital marketing for construction and premium home improvement brands looks like, when your digital presence matches your product quality, conversions follow.
-
Premium products require a premium digital experience
-
Conversion gains often come from UX + trust + clarity, not just traffic
-
PPC efficiency can improve both cost and lead quality simultaneously
-
SEO and CRO together drive compounding performance gains
From the first weeks the campaigns launched, we started getting more leads, better quality leads, and even had a couple of new b2b customers come through. The work looks terrific and has just the right feel. Well done Team Red Balloon!
Related Work
STS Storage Systems
PPC, SEO and website optimisation doubled Google-generated leads while cutting spend 23.5%.
Mizuno Golf
Multinational Wordpress website in three languages with over 1m unique users each year.
Wilkins Specialist Storage
Brand, WordPress, SEO and PPC launch delivering 10% conversion and #1 search rankings.